Booked The Grand Tour
Soleya is a UK-based mat Pilates studio named for "the one who shines." We built an identity around light and strength: a fluid logo, a golden-hour palette, and a voice that leans into stillness over intensity. The goal was a studio that feels less like a workout and more like a practice, somewhere to be present, move with intention, and grow at your own pace.
Departure
Soleya wanted a studio brand that felt editorial and sunlit, less fitness and more ritual. Central to the vision was a bank of illustrations of active, everyday women: real bodies in real movement. We built that library as the heart of the brand, so the identity moves the way the practice does. Real women, lit low and golden, moving through an ordinary afternoon.
Arrival
From there, it all came into alignment across identity, print collateral, and art-directed imagery that share the same golden light. Soleya walked out with a brand as calm, strong, and intentional as the practice, built to let every woman shine.
