Mici Studio started as a one-way ticket.
That ticket turned into a year on the road.
Mici Studio started as a one-way ticket.
That ticket turned into a year on the road.
I'm Michaela. aka Mici (pronounced Mickey).
The Traveler
Senior year of college, I ran social media for a travel agency in Slovenia, learning how a place sells itself versus how it actually feels. I graduated in 2019 with a degree in marketing and studio art.
Then spent five years in business development at an ad agency, close enough to the creative work to know I wanted to be doing it, not pitching it. So I taught myself design, until I could shape the whole thing instead of just selling it.
Then I left my desk job and packed a backpack. A year traveling solo, mostly out of hostels, mostly making it up as I went. That's how you learn to read a place quickly: what's distinct, what's noise, what's worth slowing down for. I got good at it.
I'm Michaela.
aka Mici (pronounced Mickey).
The Traveler
Senior year of college, I ran social media for a travel agency in Slovenia, learning how a place sells itself versus how it actually feels. I graduated in 2019 with a degree in marketing and studio art.
Then spent five years in business development at an ad agency, close enough to the creative work to know I wanted to be doing it, not pitching it. So I taught myself design, until I could shape the whole thing instead of just selling it.
Then I left my desk job and packed a backpack. A year traveling solo, mostly out of hostels, mostly making it up as I went. That's how you learn to read a place quickly: what's distinct, what's noise, what's worth slowing down for. I got good at it.
The Traveler
Senior year of college, I ran social media for a travel agency in Slovenia, learning how a place sells itself versus how it actually feels. I graduated in 2019 with a degree in marketing and studio art.
Then spent five years in business development at an ad agency, close enough to the creative work to know I wanted to be doing it, not pitching it. So I taught myself design, until I could shape the whole thing instead of just selling it.
Then I left my desk job and packed a backpack. A year traveling solo, mostly out of hostels, mostly making it up as I went. That's how you learn to read a place quickly: what's distinct, what's noise, what's worth slowing down for. I got good at it.
I'm Michaela.
aka Mici (pronounced Mickey).
The Traveler
Senior year of college, I ran social media for a travel agency in Slovenia, learning how a place sells itself versus how it actually feels. I graduated in 2019 with a degree in marketing and studio art.
Then spent five years in business development at an ad agency, close enough to the creative work to know I wanted to be doing it, not pitching it. So I taught myself design, until I could shape the whole thing instead of just selling it.
Then I left my desk job and packed a backpack. A year traveling solo, mostly out of hostels, mostly making it up as I went. That's how you learn to read a place quickly: what's distinct, what's noise, what's worth slowing down for. I got good at it.
The Studio
Reading a place and reading a brand aren't so different. Same instinct, different terrain.
Mici Studio is full-service branding with agency-level thinking, minus the agency overhead. No account managers, no handoffs, no telephone game between strategy and design. The person you talk to is the person doing the work, hello to launch.
I work with founders, small teams, women-owned businesses, trailblazers, and go-getters. People building something they care about, who want a little adventure in how it gets made.
Because your brand is a place too. Someone should be able to arrive and know exactly where they are.
The Studio
Reading a place and reading a brand aren't so different. Same instinct, different terrain.
Mici Studio is full-service branding with agency-level thinking, minus the agency overhead. No account managers, no handoffs, no telephone game between strategy and design. The person you talk to is the person doing the work, hello to launch.
I work with founders, small teams, women-owned businesses, trailblazers, and go-getters. People building something they care about, who want a little adventure in how it gets made.
Because your brand is a place too. Someone should be able to arrive and know exactly where they are.
The Studio
Reading a place and reading a brand aren't so different. Same instinct, different terrain.
Mici Studio is full-service branding with agency-level thinking, minus the agency overhead. No account managers, no handoffs, no telephone game between strategy and design. The person you talk to is the person doing the work, hello to launch.
I work with founders, small teams, women-owned businesses, trailblazers, and go-getters. People building something they care about, who want a little adventure in how it gets made.
Because your brand is a place too. Someone should be able to arrive and know exactly where they are.